Be clear about what you want to accomplish with mobile marketing. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
By closely monitoring your competitors, you can become more informed about the business environment. You need to be discernible from the competition.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Set up an online presence for your business with all possible social networks. If you don't get your name now, you may find that someone else claims it and your account will remain hard to find. Sign your business up for all the popular sites, and try to get the URL named after your company. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
As part of your mobile marketing plan, hold a picture-to-screen promotional event. When you do this, your customers will be able to use their mobile phones to add photos. They can send in their photos which can be set up to display right away on a website or digital screen. The photographs can then be displayed on multiple digital billboards or on television.
Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
Take the extra time to make sure your mobile messaging program works correctly. It is very important that consumers see your content in the way you have intended. Ask people that you know if it would be okay for you to message them with the first batch of test messages to see if everything works properly.
Don't ever text message customers for no good reason. Respect your customers' attention by always giving them useful content when you send out messages. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren't advantageous to them. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. You will find that more often than not, people will regard mobile marketing efforts to be spam.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
Use mobile marketing to market your event a few hours before any major sale. It will remind all your customers that there is something major going on, and they should go have a look at it.
Before starting a new mobile marketing campaign, look at the success rate of the first one. In this case, you should measure your campaign's success by its longevity and not the number of sales it produces. Base the creation of your new campaign on the success formula of your old one.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. Anyone who has a smart phone can use the QR code to access your site or coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
You can encourage customer participation and enhance your brand recognition with QR codes. For sharing coupons, promotions and/or discounts, nothing is better than QR codes. All they need to use your QR codes is a cell phone. You can contact your customers in a easy way and with good information.
These tips can help you see what mobile marketing is about and how it can help your business. There is quite a bit to learn, and many different ways that you can apply it. Once you know what you are doing, you can make the power of mobile marketing your own.
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